Virtus InterPress


Sanjana Brijball Parumasur, Patsy Govender

DOI: 10.22495/cocv10i1c2art2


This quantitative, cross-sectional study aims to assess the effectiveness of five dimensions that play a critical role in organisational development and effectiveness (people, finance, marketing, operations/service and corporate/business development) in order to identify shortfalls and suggest corrective actions. The population comprised of all staff in a provincial trade and investment promotion agency in South Africa and a consensus approach was used through a cluster sampling technique which secured an 85.4% response rate. Data was collected using questionnaires and analysed using both descriptive and inferential statistics. The psychometric properties (validity and reliability) of the questionnaires were statistically determined using Factor Analysis and Cronbach’s Coefficient Alpha. The results indicate that employees perceive the five dimensions of organisational effectiveness in varying degrees. The dimension perceived to be functioning most effectively and having the least degree of shortfalls is corporate/business development and the dimension requiring the greatest degree of improvement is finance, negligibly followed by marketing. Significant intercorrelations exist amongst these five dimensions, except for people and corporate/business development. Based on the results, recommendations are graphically depicted for the areas of improvement, which when effectively implemented has the potential to enhance the realisation of goals in each of the dimensions and overall organisational effectiveness.

Keywords: Organisational Effectiveness, People, Finance, Marketing, Operations/Service, Corporate/Business Development

How to cite this paper: Parumasur, S. B., & Govender, P. (2012). Assessing functional dimensions of organisational effectiveness. Corporate Ownership & Control, 10(1-2), 215-226.

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