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THE MANAGEMENT OF CHANGE IN A CHANGING ENVIRONMENT – TO CHANGE OR NOT TO CHANGE?

Melody Brauns

DOI: 10.22495/cbv11i3art4

Abstract

Any organisation operating in today’s uncertain economic climate needs to know how to manage change in order to survive. For businesses to withstand today’s competitive environment, organisations must frequently examine its processes and performance strategies to better understand what changes need to be made. The pace of change has considerably increased. Change nowadays is a reality for businesses and organisations, those which resist change, risk losing their competitive edge. Change is one of the most significant aspects that affect organisations. The ability therefore to manage change effectively has become vital. It is crucial that organisations understand the implications that change may have on the employees’ culture, history, goals, aims, objectives and so on? Change is essential for business survival and growth. In today’s complex and competitive global business environment, organisations must adjust to changing environmental conditions by constantly introducing changes in order to remain competitive and profitable. Change is important because managers and organisations that do not bring about timely change in appropriate ways are unlikely to survive. Managers and organisations are faced with highly dynamic and complex operating environments. Any organisation that ignores change does so at its own risk.

Keywords: Change, Organisational Change, Resistance to Change, Communication, Participation, Implementation

How to cite this paper: Brauns, M. (2015). The management of change in a changing environment – To change or not to change? Corporate Board: role, duties and composition, 11(3), 37-42. http://doi.org/10.22495/cbv11i3art4

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