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MARKETING INTANGIBLE ASSETS AND CREDIT RATINGS, EVIDENCE FROM MENA

Harit Satt, Ahmed Tamek

DOI: 10.22495/rgcv7i2c1p9

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

This paper aims to link the level of intangible incorporeal assets to the level of debt. In my 14 years analysis (from 2002 to 2015), We have designated 600 companies from MENA countries in order to build the model. In order to identify how the excessive amounts of incorporeal resources characterizes the probability of bringing lower cost of debt, We have connected a Probit relapse study. Therefore, it has been proven that the level of incorporeal assets has an important influence on the interest rate. That is, obtaining great amounts of incorporeal assets expands the organization’s odds to have more favorable credit terms and hence lower interest rate. Additional affirmation to the lenders’ rights shields was included through the results, also its effect on the cost of debt.

Keywords: Credit Terms, Intangible Assets, Cost of Debt

Received: 27.02.2017 Accepted: 10.04.2017

How to cite this paper: Satt, H., & Tamek, A. (2017). Marketing intangible assets and credit ratings, evidence from MENA. Risk governance & control: financial markets & institutions, 7(2-1), 214-223. http://dx.doi.org/10.22495/rgcv7i2c1p9

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