LESSON LEARNT FROM QUALITY CEO – CREATIVITY DEVELOPMENT FOR LEARNING ORGANIZATION WITH IMPACTS

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Shirley Mo Ching Yeung ORCID logo

https://doi.org/10.22495/cocv12i1p7

Abstract

The purpose of this paper is to explore the factors to develop creativity for building a learning organization. Methods of developing creativity from a quality CEO have also been investigated. This paper draws conclusions from a qualitative content analysis with reporting on the CEO of Apple in 2011 to identify the key factors for a quality CEO to develop creativity. After reviewing literature on leadership, management, quality, learning organization and carry out content analysis of reporting on Apple CEO, it has been found that individual attributes – persistence, observation, passion and belief; and perception of task – value creation and target customer education affect the success of strategy implementation in product innovation. An environment with freedom and culture is needed for creativity; and involved parties need to enjoy the implementation process with a spirit of innovation. Though the findings are of managerial relevant to business management, validation of the model with quantitative data is required for a holistic view of building a sustainable learning organization. The ultimate output of the paper is a model of developing creativity for a learning organization. Therefore, management of organizations shall consider these findings when motivating staff to develop creativity. The paper details the elements for developing creativity in a learning organization; and this is important for the sustainability of different kinds of organizations in the business world.

Keywords: Leadership, Management, Quality and Learning Organization

How to cite this paper: Yeung, S. M. C. (2014). Lesson learnt from quality CEO – Creativity development for learning organization with impacts. Corporate Ownership & Control, 12(1), 105-113. https://doi.org/10.22495/cocv12i1p7