BENEFITS OF COLLECTIVE INTELLIGENCE: SWARM INTELLIGENT FORAGING, AN ETHNOGRAPHIC RESEARCH

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Sivave Mashingaidze

DOI:10.22495/jgr_v3_i4_c2_p2

Abstract

Wisdom of crowds; bees, colonies of ants, schools of fish, flocks of birds, and fireflies flashing synchronously are all examples of highly coordinated behaviors that emerge from collective, decentralized intelligence. This article is an ethnographic study of swarm intelligence foraging of swarms and the benefits derived from collective decision making. The author used using secondary data analysis to look at the benefits of swarm intelligence in decision making to achieve intended goals. Concepts like combined decision making and consensus were discussed and four principles of swarm intelligence were also discussed viz; coordination, cooperation, deliberation and collaboration. The research found out that collective decision making in swarms is the touchstone of achieving their goals. The research further recommended corporate to adopt collective intelligence for business sustainability.

Keywords: Collective Intelligence, Swarm Intelligent, Foraging, Ethnography

How to cite this paper: Mashingaidze, S. (2014). Benefits of collective intelligence: Swarm intelligent foraging, an ethnographic research. Journal of Governance and Regulation, 3(4-2), 193-201. http://doi.org/10.22495/jgr_v3_i4_c2_p2