HARMONIZING INTELLIGENCE TERMINOLOGIES IN BUSINESS: LITERATURE REVIEW

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Abstract

The principal objective of this article is to do a literature review of different intelligence terminology with the aim of establishing the common attributes and differences, and to propose a universal and comprehensive definition of intelligence for common understanding amongst users. The findings showed that Competitive Intelligence has the broadest scope of intelligence activities covering the whole external operating environment of the company and targeting all levels of decision-making for instance; strategic intelligence, tactical intelligence and operative intelligence. Another terminology was found called Cyber IntelligenceTM which encompasses competitor intelligence, strategic intelligence, market intelligence and counterintelligence. In conclusion although CI has the broadest scope of intelligence and umbrella to many intelligence concepts, still Business Intelligence, and Corporate Intelligence are often used interchangeably as CI.

Key Words: Business Intelligence, Marketing Intelligence, Competitive Intelligence and Environmental Scanning, Corporate Intelligence, Competitor Intelligence, Strategic Intelligence

How to cite this paper: Mashingaidze, S. (2014). Harmonizing intelligence terminologies in business: Literature review. Journal of Governance and Regulation, 3(4-1), 156-162. https://doi.org/10.22495/jgr_v3_i4_c1_p8