GOVERNANCE AND SOCIAL RESPONSIBILITY PERCEPTIONS OF THE SAFA AFFILIATED FOOTBALL CLUBS EXECUTIVES

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Abstract

Governance concerns have been in facade of society both in South Africa and in the rest of the world. These concerns have been raised at various levels such as public sector, private sector, and even within sports and recreation. The South African media have also heightened the exposure of incidents whenever gross violation of good governance principles occurred. The sport fraternity, particularly football, is not immune to this scourge. In the South African context, very little research has been done to look into the governance trajectories concerning sports organisations. As a result, this paper will consider how the Gauteng football clubs that are affiliated with the South African Football Association (SAFA) perceive issues of governance and those that concern social responsibility. Qualitative data in a form of semi-structured interviews was used. A total of 12 executive managers participated in the study. Atlas ti was used to analyse data deductively.The findings seem to suggest that the clubs are aware and supportive of good governance principles, ethics and issues of social responsibility. Calls are made to SAFA and its structures, government and the corporate sector to instil good governance principles and support social initiatives within their surroundings. Moreover, families and communities were encouraged to raise the bar in terms of improving the moral capital of society.

Keywords: Community Engagement, Football Clubs, Governance, Moral Capital, Social Responsibility

How to cite this paper: Boya, K. S. (2016). Governance and social responsibility perceptions of the SAFA affiliated football clubs executives. Corporate Board: role, duties and composition, 12(1-1), 75-83. https://doi.org/10.22495/cbv12i1c1art1