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DO COMMONALITIES BETWEEN ENTREPRENEURSHIP AND MARKETING OCCUR IN THE BUSINESS ENVIRONMENT?

Adefulu Adesoga

DOI: 10.22495/cocv12i4c2p1

Abstract

The paper focuses on the commonalities between Entrepreneurship and Marketing. Entrepreneurial marketing has not clearly shown the common grounds between the two disciplines. Organizations are learning that the skills acquired and mastered are not effectively matching the rapidly evolving conditions in the market. This development has impacted revenue and equally reveals the potent place of marketing in entrepreneurship. The methodology is exploratory, textual in design and divided into sections. The article contends that there is a circular links between entrepreneurship and marketing. Entrepreneurial activities create marketing and marketing creates entrepreneurial activities. Marketing interfaced Entrepreneurship by fostering positive rewards and risk minimization for the entrepreneurs through marketing mix. By implication, managers aspiring competitive edge must promote mutual interaction of the two concepts.

Keywords: Entrepreneurship, Marketing, Business Environment, Entrepreneurial Marketing

How to cite this paper: Adesoga, A. (2015). Do commonalities between entrepreneurship and marketing occur in the business environment? Corporate Ownership & Control, 12(4-2), 255-260. http://doi.org/10.22495/cocv12i4c2p1

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