Virtus InterPress

CORPORATE SOCIAL RESPONSIBILITY IN MARKETING RESEARCHES: LITERATURE REVIEW

Serhii Illiashenko, Galina Peresadko, Olga Pidlisna, Evgeniy Kovalenko

DOI: 10.22495/cocv11i4c5p8

Abstract

The meaning of corporate social responsibility and the rating results of the Global competitive index 2011- 2012 of the World economic forum are given in the article. The emphasizing of society responsibility and responsibility for marketing activity and its influence on the society are researched in the work. The socially responsible marketing of the company in the profile of marketing-mix elements are proposed. In the article is determined that implementation of the social responsibility must take place at three levels: primary, corporate and highest.

Keywords: Corporate Social Responsibility, Society Responsibility, Responsibility for Marketing Activity

How to cite this paper: Illiashenko, S., Peresadko, G., Pidlisna, O., & Kovalenko, E. (2014). Corporate social responsibility in marketing researches: Literature review. Corporate Ownership & Control, 11(4-5), 499-503. http://doi.org/10.22495/cocv11i4c5p8

Download This Article
Corporate Governance Experts Global Repository
Merio Honor Честь
Ryoushin Conscience Совесть
Kouki Nobility Доброе имя