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AN ANALYSIS OF STRATEGIC ALIGNMENT TOOLS

Johan Hough, Konrad Liebig

DOI: 10.22495/cocv10i2c3art2

Abstract

This article analyses strategic alignment and the tools that companies can utilise to create business or organizational alignment. We follow a theoretical approach to identify the alignment processes, establish various levels and tools of strategic alignment and point out the reasons for misalignment. The results show that strategic alignment is a process and that different levels of business alignment exist in organizations. Recommendations for businesses include awareness of misalignment and the interaction between the strategy process, tools that can be used and the benefits of using Balanced Scorecards on Corporate, Business Unit and Staff levels to create a more aligned organization. This will ensure line-of-sight or alignment on all levels of the business.

Keywords: Strategic Alignment, Levels of Business Alignment, Balanced Scorecard, Strategy Map

How to cite this paper: Hough, J., & Liebig, K. (2013). An analysis of strategic alignment tools. Corporate Ownership & Control, 10(2-3), 591-603. http://doi.org/10.22495/cocv10i2c3art2

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