A CONCEPTUAL ANALYSIS OF THE ROLE OF COMPETITIVE INTELLIGENCE IN ZIMBABWE`S BANKING SECTOR
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Alexander Maune 
Abstract
This article aims to provide a conceptual framework and analysis of the role of competitive intelligence in Zimbabwe`s banking sector. The article used literature and conceptual research approach. Literature review has shown the concept of competitive intelligence to be multidimensional, with a multitude of varying definitions, as well as multifaceted and fuzzy. The concept of competitive intelligence has been presented variously as a process, a function, a product or a mix of all three. Literature review has also shown numerous intelligence concepts that are linked to the concept of competitive intelligence. This article will increase the academic understanding and state of the concept of competitive intelligence in Zimbabwe`s banking sector as well as assisting the entire banking sector.
Key Words: Competitive Intelligence, Zimbabwe, Banking Sector, Conceptual Analysis
How to cite this paper: Maune, A. (2014). A conceptual analysis of the role of competitive intelligence in Zimbabwe’s banking sector. Journal of Governance and Regulation, 3(4-1), 125-137. https://doi.org/10.22495/jgr_v3_i4_c1_p5
